Anupam Mittal, a dynamic entrepreneur and investor, has redefined how businesses grow in India. Best known as the founder of Shaadi.com and People Group, Anupam brings decades of entrepreneurial expertise to the table. As a shark on Shark Tank India, he has invested in startups that challenge the status quo and create meaningful solutions. Over three seasons, his portfolio of investments reflects his passion for innovation, creativity, and social impact.
Here’s a closer look at some of the groundbreaking startups Anupam Mittal has backed across all three seasons:
Season 1: Innovation at its Core
Total Investment: ₹5.338 Crores
Number of Deals: 24
Skippi Ice Pops: A pioneer in India’s frozen dessert market, offering preservative-free, naturally flavored ice pops for all age groups.
Thinkerbell Labs: Empowering visually impaired students through their flagship Braille literacy device, Annie, which has revolutionized inclusive education.
Hair Originals: A premium brand crafting natural, high-quality hair extensions that promote sustainability and beauty innovation.
Sunfox Technologies: Developers of the world’s smallest portable ECG device, Spandan, which has transformed healthcare accessibility.
Season 2: Bold and Creative Ventures
Total Investment: ₹5.400 Crores
Number of Deals: 25
Find Your Kicks: A unique platform for sneakerheads, enabling safe and reliable resale of trendy and authentic sneakers in India.
The Sass Bar: Makers of artisanal and luxurious soaps, offering skincare with a touch of fun and creativity.
In A Can: Introducing India to canned cocktails, blending convenience with innovative alcoholic beverages for urban consumers.
PawsIndia: A one-stop destination for premium, quirky, and innovative pet products designed for modern pet parents.
Season 3: Transforming Industries
Total Investment: ₹8 Crores approx
Number of Deals: 25
Nomad Food Project: A gourmet brand offering bold and exotic jams, chutneys, and spreads that cater to evolving palates.
Loka: A next-generation social metaverse platform offering immersive virtual experiences that redefine digital interaction.
CosIQ: A science-backed skincare brand committed to delivering smarter and more effective cosmetic solutions.
Watt Technovations: A startup focused on energy-efficient solutions and sustainable innovations for a better future.
Why Anupam Mittal’s Investments Stand Out
Anupam’s investment strategy goes beyond just funding; he brings mentorship, vision, and invaluable networking opportunities to every entrepreneur he backs. His ability to identify innovative ideas and transform them into scalable businesses has inspired a generation of startups in India.
Through his journey on Shark Tank India, Anupam Mittal has become a beacon of hope for entrepreneurs with bold dreams, proving that with the right guidance and support, innovation can truly flourish.
