BCCI’s Record-Breaking Revenue in 2023-24: Is Indian Cricket Now the World’s Richest Sports Brand?

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The Board of Control for Cricket in India (BCCI) just released its financials for FY 2023-24, and the numbers are nothing short of staggering.

With a record-breaking revenue of ₹9,741.7 crore, BCCI has once again asserted its dominance—not just as the most powerful cricket board in the world, but as one of the richest sporting institutions globally. That translates to a jaw-dropping ₹26.7 crore per day in revenue.

Let’s break down how the BCCI makes its money and why Indian cricket might be the most profitable non-profit organization on the planet.

📺 IPL Media Rights: The Crown Jewel

At the heart of the BCCI’s financial empire lies one golden asset: the Indian Premier League (IPL).

In FY 2023-24, IPL media rights alone brought in a whopping ₹5,761 crore, contributing nearly 59% of the BCCI’s total revenue. With deals from Disney Star and Viacom18, the IPL is now valued higher than the English Premier League and even some NBA franchises.

And that’s not even counting ticket sales or sponsorships — just broadcast rights.

🌍 ICC Share and Interest Income

Apart from IPL, BCCI received ₹1,042 crore from its share of ICC revenues, a figure set to rise even more in the coming years as India’s viewership continues to dominate global cricket.

Another surprisingly large chunk of income? ₹987 crore from interest income alone — yes, just from letting its ₹30,000+ crore reserves sit in the bank. That’s more than the annual budget of some entire national cricket boards.

🏏 The Rise of WPL: ₹377 Crore in Year One

Another breakout star in this year’s report was the Women’s Premier League (WPL). Even in its debut year, the WPL earned ₹377 crore, proving that women’s cricket in India is not just gaining popularity — it’s now a viable commercial product.

In comparison, many international boards don’t touch that figure even after a decade.

🎟️ Match-Day, Broadcasts & Licensing

BCCI also earned:

₹361 crore from ticket sales and match-day earnings

₹361 crore from non-IPL broadcast rights

Around ₹400+ crore through licensing, merchandise, and miscellaneous revenue

💡 The Big Picture

The BCCI’s FY 2023-24 numbers show that Indian cricket is operating at a scale most sports bodies can only dream of. With zero government funding, no external investors, and complete autonomy, it’s essentially a cash-rich unicorn that prints money every season.

From the IPL to the WPL, from interest income to ICC shares — BCCI isn’t just running cricket; it’s running a billion-dollar business.

Manjushree

Manjushree Sudheendra