Lal Krishna Advani ji & Vajpayee ji runs the Rath Yatra throughout India & BJP came to power.
Rahul did the same strategy Bharat Jodo Yatra & he gained.
Priyanka Gandhi went to do many villages in UP, that helped Congress to gain a lot in UP.
Until & unless you don’t get in touch with the public directly in rural Bharat you can’t expect the magic to continue.
Modi ji himself saved BJP this time by getting into the real ground with so many roadshow & meeting.
Mamta Didi got unexpected results as she walked into innumerable places in Bengal & get into direct interaction with general public.
This encourage the party workers who are the real heroes behind any party success.
It’s the same case in Corporates, if the Owner or Director isn’t in direct contact with ground staff, his company will suffer a lot directly or indirectly..
Because ground staff are the backbone of any company or party .
